Scandinavian design tends to be minimalistic and the first H&M logo wasn’t an exception. The first H&M logo contained only a single handwritten inscription. As you might already have guessed the shop was designed for women. So, few years after the war a new shop called “Hennes” opened in Sweden. And so Persson decided to adopt the tactics and offered usable clothes designs at reasonable prices in his homeland. They paid more attention to the needs of the customers. He got to the USA where he witnessed a completely different approach to clothes commerce. However, it also helped his business a lot. He has been affected by World War II just like many of his peers. Examples of logos with a computer from TurbologoĮrling Persson, the company’s founder, originates from Sweden.
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